Our Medium of Choice? Butter

Nike and Melitta Baumeister recently collaborated on a new sneaker - one that blurs the lines between fashion, design, and running. The launch was staged through a performative, immersive pop-up experience in the heart of Chelsea, a few blocks from the Pinch kitchen and design studio.

So when the team reached out to Pinch Food Design with an unconventional request, we couldn’t say no.

Our Creative Director, Marjorie Artieres, was asked to create a series of sculptural objects for the installation - made entirely out of butter.

Over six days and 50 pounds of butter, Marjorie transformed a list of items into surreal, golden sculptures:

• A Nike x MB shoe, cast directly from the real sneaker

• A butter bust of Melitta herself, molded from the designer’s own face

• A butter foot (Marjorie’s own, naturally)

• And finally, the Nike x MB logo, perfectly rendered in butter

Once the molds were set, she hand-detailed every texture, stitch, and contour, making each piece look strikingly lifelike.

The butter sculptures debuted at the Nike x Melitta Baumeister performance pop-up in Chelsea, as an immersive showcase blending art, fashion, and movement. During the live performance, one of the artists carved into the butter bust of Melitta, reshaping strands of her hair in real time, while the remaining sculptures were displayed inside a glass industrial refrigerator - glistening, chilling, and commanding attention.

A perfect intersection of food, design, and form - ephemeral, unexpected, and completely Pinch.

Check out the process reel here.