Pretzels in Suspension: A Window Display

What if a window display didn’t just showcase food, but invited you to interact with it?

At Pinch, many of our ideas begin with a simple design question: how can we rethink the way food is served at a party? In this case, we looked at the familiar act of passing bites on a tray and asked, what happens when you remove the tray entirely?

The answer: you suspend the food.

This installation centers around a minimal copper pipe structure, where each bite hangs in midair, waiting to be chosen. What begins as a clean, graphic display quickly transforms into something more dynamic. Guests don’t just receive a bite, they reach for it, unhook it, and in doing so, become part of the experience.

That small shift from passing to plucking creates a moment of pause. It sparks curiosity, breaks the ice, and invites interaction between guests who might otherwise remain strangers. There’s something inherently playful about it, but also intentional: a rethinking of how design can shape behavior at a gathering.

Like many of our concepts, this one lives at the intersection of form and function. The structure is simple, but the effect is layered, visually intriguing, invited engagement, and social connection, all in one gesture.

• Chicken liver + poblano-parm pretzels 🥨

• Passionfruit crullers for dessert 🥐

Check out how this edible installation was designed and brought to life.