Mionetto Salone

Mionetto Prosecco, a brand with a legacy dating back to 1887, launched its latest campaign - Born In Italy. Shared Everywhere. by hosting an immersive, three-day celebration in New York City. The event was an ode to Italo Disco vibes, La Dolce Vita, and the cherished tradition of the Italian Aperitivo. To bring this vision to life, Pinch Food Design partnered with The Gathery to design a dynamic, sensory-driven food experience that complemented the effervescent spirit of Mionetto Prosecco.

Location: The Hole, 312 Bowery, NY

Attendance:

• Day 1: 150 guests

• Day 2: 500 guests

• Day 3: 500 guests

The task

• Craft an authentic Italian aperitivo experience in the heart of NYC.

• Curate a menu that perfectly complemented Mionetto Prosecco’s range, from classic to low-alcohol and non-alcoholic offerings.

• Ensure the food remained exciting for attendees across all three days.

Pinch Food Design collaborated with The Gathery and Mionetto to design a menu that elevated Italian flavors with innovative twists. Our approach included:

• Food Furniture Integration: Custom-designed trays and serving structures, including our Wine Balloon Bar, Spike Pop-Up, and Orbit Pop-Up, to create interactive and visually stunning moments.

• Elevated Italian Classics: Reinventing traditional aperitivo bites with unexpected textures and flavors, such as Cacio e Pepe Churros, 3 Times a Parm, and Soft Shell Mussel à la Crème.

Rotating Menu Strategy: A carefully curated selection of passed bites and desserts, ensuring that guests experienced something new each day.

Bar snacks:

• Avant-garde Potato Chips

• Cacio e Pepe Churros

• Truffle Crisps

Passed bites:

• 3 Times a Parm: Parm crisp, parm budino, parm milk

• Spiced-Cured Steak: Charcoal baguette, lemon-capers, pecorino

• Burrata in Tomato Water 

• Crab Jalapeño Arancini

• Handheld Pasta Cones

• Soft Shell Mussel à la Crème

• Tomato Bruschetta Spin: Fresh concentrated tomato, olive oil crouton

Passed desserts:

• Watermelon Popsicles

• Mini Cannoli: Sheep’s ricotta, pistachio dust

• Blueberry Tart: Blueberry pie tart with lemon filling

• Tiramisu Choux: Coffee mascarpone, chocolate disk, cocoa powder

Each dish was carefully curated to enhance the Mionetto Prosecco experience, with signature cocktails served on the Wine Balloon Bar, including:

• The Amalfi: Mionetto Prosecco Brut DOC Treviso, limoncello, club soda

• The Firenze: Mionetto Prosecco Brut DOC Treviso, St. Germain, club soda

• The Venetian: Mionetto Prosecco Brut DOC Treviso, Aperol, club soda

• Low Alcohol Mionetto Spritz (1% ABV)

• Mionetto Aperitivo Spritz (Alcohol-free)

The Mionetto Salone was a true celebration of Italian culture, blending elevated flavors, innovative design, and immersive experiences to transport guests straight to Italy - without ever leaving NYC.

Through impeccable execution, a meticulously crafted menu, and show-stopping presentation, Pinch Food Design helped Mionetto Prosecco make a lasting impression, proving once again that great design and great food go hand in hand.